MSc Marketing and Brand Strategy
Postgraduate Programme - Online
Overview
Become a Chief Marketing Officer (CMO). This master's focuses on high-level brand strategy, consumer insights, and global marketing leadership.
Modules
Strategic Brand Management
Building and protecting brand equity.
Consumer Insights
Advanced behavioural analysis.
Digital Marketing Leadership
Managing digital teams and budgets.
Marketing Metrics
Measuring ROI and marketing performance.
Global Marketing
International market entry strategies.
Marketing Consultancy Project
Solving a real marketing problem.
Entry Requirements
- Bachelor's degree (2:2 or above) in a relevant subject
- English proficiency: IELTS 6.5 or equivalent
- Professional experience may be considered for non-graduates
Career Pathways
Graduates can pursue roles in management, consultancy, marketing, finance, and more.