Foundation in Marketing and Communication
Foundation Programme - On Campus
Overview
Explore the dynamic world of marketing and media. This foundation course covers the basics of branding, digital communication, and consumer psychology. It prepares you for a creative and strategic career in the marketing industry.
Modules
Introduction to Marketing Communications
Overview of advertising, PR, and digital media channels.
Digital Media Skills
Basic content creation and social media management techniques.
Consumer Culture
Sociological and psychological factors influencing consumer trends.
Creative Thinking
Problem-solving and idea generation for marketing campaigns.
Entry Requirements
- High School Diploma or equivalent (A-Levels, IB, etc.)
- English proficiency: IELTS 5.5 or equivalent
- Minimum age: 17 years
Career Pathways
Graduates can pursue roles in management, consultancy, marketing, finance, and more.