BA Marketing and Digital Strategy
Undergraduate Programme - Online
Overview
A modern degree for the digital era. This programme combines traditional marketing theory with cutting-edge digital skills. You will learn to create integrated campaigns that deliver results.
Modules
Digital Strategy
Planning comprehensive digital ecosystems.
Social Media Management
Advanced community engagement and analytics.
Brand Storytelling
Creating compelling narratives for brands.
Data-Driven Marketing
Using big data to personalize marketing.
UX/UI Principles
Improving customer experience on digital platforms.
Marketing Law and Ethics
GDPR, advertising standards, and privacy.
Entry Requirements
- A-Levels, IB Diploma, or Foundation qualification
- English proficiency: IELTS 6.0 (with no band less than 5.5)
- Personal statement and academic reference
Career Pathways
Graduates can pursue roles in management, consultancy, marketing, finance, and more.